Article Checker Blog

We all know that Google’s search engine algorithm sucks ass. But, what does that really mean for the webmaster? Do you want to rank better?  It means that merely writing original content is no longer good enough. Based on my empirical observations, duplicate content penalties are definitely not a myth. Regardless of Google’s reasoning and defense of supplemental results, I have found that it is incorrect almost 40% of the time. What do I mean by incorrect?

• The content is wholly original and over 300 words.
• The pages content rich with outbound links and relevant keyword text.
• The page is not spam but is rather useful information.

Now, I’d used to be a big fan of Google. But that was before they put 50% of my pages in supplemental results. This means, quite simply, that those pages will never show up in the search engines. Hours upon hours of article writing, research, and content development are completely wasted. Do you think that Google has too much power? I sure do?

Google’s reasoning for automating this process is simple: provide users with the best search experience possible.

Simply put, supplemental results is a filtering mechanism created by Google. It will present these results only if no other results are available which is pretty much never.

You would think that once your pages are put in Supplemental Results, that the page would be worthless. This is not exactly true. You can “repair” the page by adding additional content, extra links, and removing any duplicate content that might be on the page.

There are two main reasons why a page gets put in supplemental results. Is duplicate content. This means that your content is not original. It only takes about five words for your sentence to become unique. So, when Google sees a sentence presented in the exact same order as it was presented on another site, Google deems the content and original.

In Google’s eyes, there are two types of people: publishers and regurgitators. Publishers get listed. Regurgitators gets put into supplemental results.

If you suspect that your pages been put into supplemental results for duplicate content penalties, you might as well scrap the page. Google won’t revisit a page that has been put in supplemental results for several months.

The best case scenario for a page that is been put in supplemental results is that your page does not contain enough content to be deemed unique. This is the most easy to repair.